Creativity

New media has provided many new possibilities for ordinary people who don't have the talents or the necessary equipments to invent something. But with the new media that we have today, some of the restrictions are finally gone, for instance we are able to share our homemade videos to the world to see, without forcing a television network to show it to the mass amount of people.

With new media such as YouTube it gave new tools for ordinary people to be creative. The YouTube community or other online communities, has an "unspoken rule" where the one who are the most creative will have the most attention. So the online community will somewhat push people to be more creative, which leads to more creativity among the online community. People no longer has to make videos that has to fit into the norm where people just make normal boring videos.

One great example is an article from the New York Times "Disney Tolerates a Rap Parody of Its Critters. But Why?" written by Brooks Barnes, talks about how Disney and other big media corporations tolerates individuals but not other big companies who are their competitors. Individuals can make a normal boring video into something abstract, funny, and creative; thanks to the new media that we have today. One the main reasons I think big companies tolerates it because it actually provides some awareness or promoting their own company without doing anything beside letting individuals remixing or spoofing their productions.

Without all these new media, there wouldn't be as much creative as today compared if we only stick with the old medium. I think new media do provide some creativity to individuals, not because they were forced upon, it's actually because it's fun and you feel accomplished when your works gets noticed.